Arcana
Craft Beer Series
Tapping into old-world concepts of mystery and discovery, Alchemy Brewing Co. creates bold twists on classic brews. Alchemy's flagship series is Arcana, a limited-run series of 3 classic beers with a unique twist. The campaign's visuals were inspired by old-world medieval artwork and alchemical symbols, with a modern flair.
The overall campaign includes three can designs, carrier packaging, point of purchase materials, and social marketing ads.
Carrier Box
Point of Purchase Poster
Social Media Campaign